This policy explains how Employee Transport Management uses cookies and similar technologies on our website, and how you can control your consent.
Last updated: July 9, 2026
When you visit employeetransportmanagement.com, we store a small amount of information on your browser — mostly in the form of cookies. We use these cookies to ensure our site functions properly, to remember your preferences, to understand how you interact with our content, and — where you allow it — to measure and improve our marketing. You are always in control: you can accept all cookies or customize your choices at any time.
What are cookies?
A cookie is a small text file that a website places on your device to store information about your visit. Cookies can be “first-party” (set by us) or “third-party” (set by our partners, such as analytics or advertising providers). Some are essential for the site to work, while others are optional and only used with your consent.
The cookies we use
We group the cookies on our site into the following categories:
Category
Purpose
Consent
Essential
Required for core functions such as page navigation, security and access to secure areas. The site cannot work properly without them.
Always active
Functional
Remember your choices — login state, language, region and interface preferences — so you don’t reset them on every visit.
Optional
Performance / Analytics
Count visits and traffic sources and show us how visitors move around the site so we can improve it (e.g. Google Analytics).
Optional
Targeting / Advertising
Let us and our advertising partners show you relevant ads, run retargeting, and measure campaign performance.
Optional
Social Media
Enable sharing widgets and may track you across other sites to build interest profiles.
Optional
How we utilize cookies for your consent
Once you grant consent to a category, the following describes how those cookies are activated and used to deliver, measure and improve your experience.
Deploy tracking pixels & tag management
To make analytics and advertising cookies function, we install tracking codes on the site’s backend. We use a tag manager (such as Google Tag Manager) to deploy and maintain these pixels so that specific user events fire accurately across our marketing funnel.
We also add platform advertising pixels (such as the Meta Pixel). With your consent, these let the cookies track the actions you take after clicking an ad — for example viewing a service page, requesting a demo, or submitting an enquiry.
Activate analytics & performance monitoring
To use your performance cookies, we connect the website to an analytics platform (such as Google Analytics). This lets us count total visits, track where our traffic is coming from, and observe how users move around the site.
We use this aggregated data to identify our most and least popular pages, surface UX roadblocks, and continuously measure and improve the site’s overall performance and layout.
Configure personalization & session management
To honour your functional cookies, we configure our platform to remember your session state. Persistent logins keep you signed in to your account for extended periods (e.g. 30 days) unless you manually log out, so you don’t re-enter your credentials on every visit.
The site also reads functional cookies to automatically load your preferred language, region and customized interface features.
Launch ad retargeting campaigns
With targeting cookies active, our advertising partners can uniquely identify your browser and build a profile of your interests. We use these profiles to run retargeting campaigns that display relevant advertisements to past visitors on other websites and social platforms.
These same capabilities let us apply frequency capping so the exact same ad does not keep reappearing to you — for a better experience.
Integrate social media sharing tools
We add social media widgets so you can easily share our content with your network. Social media cookies power these plugins and may also track users across other sites to build interest profiles that influence the content shown elsewhere.
Prepare our first-party data strategy
Because third-party cookies are being phased out globally, long-term success depends on first-party data — information you share with us directly, such as your email or phone number. We connect our forms and login portals to a Customer Data Platform (CDP) or unified CRM so we can continue to personalize your experience in a privacy-compliant way.
Managing your cookie preferences
You can change or withdraw your consent at any time. You can also control cookies through your browser settings — most browsers let you block or delete cookies and warn you before they are stored. Please note that disabling some cookies may affect how the site works for you.
Adjust your cookie choices using the preference control below.
Manage or delete cookies directly in your browser’s privacy settings.
Opt out of interest-based advertising via your ad provider’s controls.
Want to review or update the cookies you allow? You can reopen your privacy choices at any time.
Changes to this policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for operational, legal or regulatory reasons. When we do, we will revise the “last updated” date at the top of this page.
Contact us
If you have any questions about this Cookie Policy or how we handle your data, please reach out via our contact page or email us at [email protected].
